SEO or "search engine optimization", the process of increasing the number of visitors to a Web site by a high ranking of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a internet user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. The web pages ISC builds are designed to capture unique visitors via search engines such as Google, Yahoo and MSN. Pages are built around specific keywords, which target your website's specific industry. Pages are then loaded onto the client's server, submitted to the search engines, eventually (this can take up to 8 /10 weeks) get spidered and indexed by the search engine, and receive traffic ample amounts of traffic, which convert into customers. SEO page development package includes:
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Search engine optimization
Search engine optimization (SEO) is the process of making internal changes to a web site's architecture in order to help the site get recognized and ranked more favorably by search engines (such as Google, Yahoo, and Altavista). Specifically, you might adjust your meta tags, page names, or content to accomplish this. This is a free approach to search engine marketing. The goal of SEO is to achieve high positioning on the results pages of search engines for relevant searches. A successfully optimized site might be listed within the first few results for searches done on the site's company name, brand name, and related keywords and phrases. As such, SEO deals with the free aspect of search engine marketing, and therefore differs from pay-for-placement. Search Engines Work DifferentlyOne of the challenges that makes SEO difficult for webmasters is the existence of multiple search methodologies amongst engines. In other words Yahoo's results may be retrieved by a difference process than HotBot. Some search engines have human-powered directories, others have bot-based crawlers to do the work, and yet others are hybrid that mix the two methods. You can read more about "How Search Engines Work" here at Search Engine Watch (www.searchenginewatch.com). Knowing how different engines search your site will greatly influence how you will optimize your site. What Search Engines Look ForFurthermore, one search engines might rank your page based on different criteria than another engine. Typically, search engines look for the following in determining rank:
Now that you know the basics of how results get listed and what search engines are looking for, the next step is to make sure your site is optimized for top search engine results. Focus your efforts on these items:
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